Grand old oak tree

Chris Horn

Product Strategy & Development

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Product Leader with 20 years of rich & varied experience as an IC and manager creating products that delight customers and drive business outcomes. Lead processes and roadmaps that connect execution with strategic vision. Thrives at solving hard & ambiguous problems and fostering collaborative cultures that focus high-performing teams on solving top-priority customer needs.

Strong track record of successful execution:

  • Evolutionary and greenfield development
  • Budgets from $30k to $2.75M
  • Cybersecurity, e-commerce, logistics, consumer
  • B2B, advanced R&D, military & Federal

Uses data, research, and insight to identify opportunities. Frames challenges, crafts visions, and builds business cases. Builds product roadmaps that link functionality to outcomes. Crafts stories in the languages of engineering, design, science, and business. Continually measures progress and course corrects. Shapes people, process, and technology to deliver solutions on-time & within budget.

Naturally curious and a quick learner. Humble confidence. Skeptical optimist.


Director, Product Management
Concourse Labs
Feb 2022 – Present

Product Manager at a Series A cybersecurity startup (cloud infrastructure configuration compliance)

  • Helped win $1.2M ARR by improving product strategy & delivery, plus hands-on guidance of customers’ product evaluation process
  • Enabled sales and partnership development with better product story, product demonstration, pricing, and consultative engagement
  • Successfully led a $3M+ implementation/onboarding project of a global Top 10 bank customer
  • Closed $500k of professional services revenue using value-based selling
  • Within first 90 days, delivered two buildtime scan capabilities to satisfy executive promise to then-largest customer using competitive research, technical and UX design, development oversight, documentation, release coordination, and customer support
  • Influence culture to foster customer-need oriented dialogues based on a foundation of shared understanding, clarity of purpose, plus attitudes of empathy, psychological safety, and positivity
Jan 2022 – Present

Product & technology advisor to a pre-seed web3 privacy and data economy startup

  • Developing product roadmap and product designs for a web3 data licensing protocol/platform
  • Support fundraising, including leading creation of a Solana Hackathon submission
  • Helped launch MyFriday iOS privacy reclamation app, including developing a backend component that automates email processing using Python, Gmail, and Digital Ocean
Director (Jan 2020),
Lead UX Designer,
Senior Researcher

Secure Decisions – a division of Applied Visions
Sep 2016 – Jan 2022

Leader and Principal Investigator of cybersecurity product research & development

  • Led two government-funded R&D product development projects (Kompar and Samaritan) with combined budgets of $2.75M – hands-on and managerial responsibility for delivery, including research agendas, data analysis, product roadmaps, requirements, technical architectures, sprint/scrum processes, UX design, product content, technical and financial reports
  • Proposed and won Lead UX designer role on STR’s software assurance product team for $50M+ DARPA Automated Rapid Certification of Software (ARCOS) program
  • Drove product website usage from 0→100+ sessions per month through targeted marketing to 400+ security professionals via podcast, email campaigns, and 3 regional and international conferences
  • Validated market demand and product-market fit through research and competitive analysis incl. product presentations, partnership discussions, and pilot program negotiations
  • Managed a five company, six team project with an $18M budget to build a unified threat management system that yielded open source tools and commercial technology
  • Recruited & supervised 2 PhD researchers, managed cross-functional teams of 2-12
  • Defended project funding through 5 sponsor leader changes and multiple decision gates
Code Dx
Sep 2016 – Jan 2020

Consulting Product Manager and advisor to cybersecurity startup acquired by Synopsys

  • Defined requirements and supervised development of Triage Assistant functionality that uses machine learning to enable users to save hundreds of hours of work
  • Helped increased revenues by >30% by building spreadsheet to analyze new pricing models
  • Helped generate hundreds of qualified sales leads by representing Code Dx at 5 conferences; presented talks about application security, networked, and provided booth support, including product demonstrations and explanations of value proposition
  • Created content for sales training battle cards, marketing, and product roadmap via detailed product competitive analysis
  • Positioned Code Dx as the “application security system of record” with Gartner analysts and influenced their market definition to align with our product’s capabilities
  • Supported executive decisions about company organization structure, hiring, and employee compensation
Sr. Product Manager,
Product Manager

Nov 2013 – Sep 2016

Product Manager at rapidly growing SaaS company

  • Led development and release of new Performance Measurement & Compliance (PMC) software system to measure order fulfillment performance, send alert notifications, and track historical data for 30,000 suppliers – increasing accuracy, decreasing complaints, and reducing support/operations costs
  • Successfully delivered PMC system through cross-functional leadership and hands-on work; conducted user research, defined requirements, influenced software architecture, and collaborated with engineering, UX, customer support, marketing, and legal
  • Ensured successful roll-out and adoption of PMC system by leading go to market efforts: market positioning, sales & support training, presentations, videos, and direct support
  • Achieved self-service product functionality in a complex environment by coordinating discovery and upgrade of multiple legacy systems, plus creation of new systems
  • Saved company over $400k by influencing technology choices of CIO, CTO, and architecture
  • Improved product quality across product teams by developing & championing a product development process w/ RACI across product, marketing, engineering, and QA
  • Collaboratively developed business case evaluation framework to structure decision criteria, encourage objectivity, and streamline portfolio management discussions
Lead UX/UI Designer & Researcher
Applied Visions
Secure Decisions division
May 2010 – Oct 2013

Principal design resource within company of 50

  • Key member of R&D contract proposal & delivery team, successfully delivered 8 major projects in tight collaboration with engineering and executive leadership
  • Supported creation of >$3M in new business proposals, including concept generation, proposal writing, graphics and visualization, work breakdown, and networking events
  • Delivered geographically-distributed operator interface for a next-generation computer network defense system for the U.S. Navy using use case development, requirements analysis, workflow & wireframe design, HTML/CSS prototypes, and software architecture design
  • Aligned development teams on $7.3M National Cyber Range program using user personas and workflow use cases
  • Authored research reports and contributed to invention of hardware & software systems for 802.11 WiFi security system
  • Mapped and visualized computer network defense processes and systems of U.S. Navy
  • Designed GUI and verified a web app to navigate and analyze multi-level cybersecurity metrics created by research at George Mason University (GMU)
  • Designed and presented GUI concepts for new RSA Continuous Composite Identity Claim Verification product
  • Co-developed and presented training material for applying principles of information visualization to the design of information security visualizations
  • Developed company-wide design and user testing guide; trained staff on its application
Interaction Designer
MAYA Design
May 2007 – Apr 2010

Design & research staff member focused on complex, information-rich systems

  • Sole interaction designer for web-based logistics tool that enabled client to earn the only Army 2008 Secretary of Defense Performance Based Logistics Award
  • Kiosk design saved client $300k and won ‘Best in Show’ at KioskCom Expo
  • Successfully managed $30k to $550k+ projects with clients including GD and Whirlpool
  • Active in business development and proposal writing; helped win $600k+
  • Developed content and taught a human-centered design training course to engineering staff of client firms; effort later spun out as separate business called Luma Institute
  • Performed project work including study design for inter-rater reliability, contextual inquiry, think-aloud testing, and wireframing
Jan 2006 – Nov 2008

Jack-of-all-trades worked all aspects of service creation while bootstrapping the company

  • Co-designed internal policies & systems to help grow service to 16,000+ subscribers
  • Wrote patent, designed logo, wrote & recorded phone tree, wrote backend Perl code
  • Built internal collaborative infrastructure to allow the team to work
  • Created IVR phone tree by recording audio and programming using Asterisk PBX and Linux
Research Assistant
Dynamic Decision Making Laboratory, CMU
Oct 2006 – Jun 2007

Lab member conducting human time perception research with Dr. Coty Gonzales

  • Performed review of dynamic decision making/time perception literature
  • Designed and coded subject task (Java-based game about “stocks & flows”) and conducted experimental sessions
Research Programmer, Research Assistant
RAND Corporation
Jun 2001 – Aug 2005

Member of technical staff that supported multiple research projects

  • Developed agent-based simulation models of military C4ISR systems
  • Identified need and built a grid computing system that spanned the CA and VA offices; grid decreased the time to develop simulation models by ≥50%
  • Wrote report sections describing model, modeling approach, and findings
  • Gave presentation on computational grids and RAND’s Condor grid to ~50 programmers
  • Represented RAND at requirements development meetings for DoD biometrics system
  • Drafted educational material about biometric technologies and their application
  • Statistically analyzed a large volume of survey data in Stata and Excel


Human-centered design
Systems thinking
Cross-functional team leadership
Meeting facilitation
Psychological safety
Collaborative leadership
Software engineering
Goal, question, metric (GQM)
Scientific method
Experiment design
Analytics & statistics
Creative & strategic thinking


Microsoft Office
Paper & Pencil
Many others
AWS cloud


Carnegie Mellon University
30 units toward Master of Human-Computer Interaction

Brown University
Bachelor of Arts in Economics


"Effective video presentation" award for IEEE VAST 2012 Mini-Challenge #1 submission "Visual analytics for situation awareness of a large-scale network". Presented at 2012 IEEE Conference on Visual Analytics Science and Technology (VAST).
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